Introduction – A word from our CEO, Mr. Bell Chen

Over the past 10 years, our main aim was to improve the stainless steel marine offering in Australia by redesigning many of the chandlery products – this was brought about out of sheer frustration as a fisherman and a boatie. This year we have released our Viper Pro Series product range which include anchor winches, outriggers, bait boards, rod holders and much more.

We can now boast that we manufacture over 200 products in our own facilities around the globe and our quality control is in-house ensuring that each and every product is worthy of the Bell Marine logo. Our R & D team is located in Australia, headed by myself, and it is this step that has allowed us to pioneer a new standard in marine winches with the only company to offer a 5 YEAR WARRANTY as standard.

I look forward to meeting you at one of the Australian Boat Shows, or feel free to call on any of our Bell Marine team members. Even in these tough economic times you can rest assured that we do not sell directly to the public and you have our iron clad guarantee that all sales opportunities are channelled back through our dealer network; so please feel free to hand out this catalogue to prospective customers.

On a final note, our OEM division (for boat builders) now represents almost 40% of our turnover, and boat manufacturers world-wide are now reaping the rewards of supplying Bell Marine Products with each and every boat sold. Please don’t hesitate to speak to anyone of the Bell Marine Team for all your OEM stainless steel requirements.

Kind Regards
Bell Chen
Managing Director